Grupo Anderson’s EN

AMAPRO Festival 2024

The talent and creativity of Grupo Anderson’s continue to shine, and this year is no exception. Our Marketing Director, Carlos Castro, has been selected as a judge for the AMAPRO Festival 2024, one of the most important events in the promotional marketing industry. This nomination reflects Carlos’ leadership, vision, and expertise in advertising, further solidifying Grupo Anderson’s as a benchmark for innovative and effective marketing strategies.

What is the AMAPRO Festival?

The AMAPRO Festival is a celebration of creativity, innovation, and effectiveness in promotional marketing. This event honors the most impactful campaigns of the year—those that uniquely connect with their audience, pushing the boundaries of traditional marketing. The festival brings together brands, agencies, and creatives from across Mexico, aiming to raise advertising standards through disruptive strategies. Over time, it has become a key platform to highlight the best practices in promotional marketing and strengthen the country’s advertising ecosystem.

Carlos Castro: Judge of a Prestigious Competition

Being selected as a judge for the AMAPRO Festival is no small feat. Only industry leaders, like our Marketing Director Carlos Castro, are chosen for this significant responsibility. A judge’s role goes beyond evaluating high-level campaigns—it also involves recognizing the effort, innovation, and vision behind each project. The decisions made during the judging process can influence the future direction of promotional marketing, adding even more significance to this honor.

With his extensive expertise in marketing, Carlos Castro has proven his ability to identify the most impactful trends and the most effective strategies to connect with audiences. His role as a judge is a testament to his influence in the industry, as well as Grupo Anderson’s ongoing commitment to creativity and excellence across all its brands.

Grupo Anderson’s: A Legacy of Innovation

At Grupo Anderson’s, innovation and creativity are core pillars. Through campaigns that capture the audience’s attention and elevate the customer experience, the company has established itself as a leader in Mexico’s hospitality and entertainment sector. Carlos’ participation in AMAPRO Festival is an extension of this innovative approach, resonating not only within the industry but also having a direct impact on how we engage with our customers.

Our Marketing Director’s recognition as a festival judge reflects Grupo Anderson’s ongoing commitment to making a difference—always striving for fresh, original, and authentic strategies.

For more details about AMAPRO Festival, visit their official website here.