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Anderson’s Group presented at the Merca 2.0 National Marketing Congress

Growing a brand in the current environment requires digital strategies and being aware of the trends that are changing every day.

Merca2.0 is a magazine that specializes in Marketing, Advertising, Media, Digital Marketing in social networks and influencers, Promotions, and Research. It is recognized in the continent for providing and promoting the best trends and success stories of the best CEOs, CMO, and leaders in the current platforms so that its audience is up to date.

Merca2.0: National Digital Marketing Congress


Year after year, they hold a National Digital Marketing Congress, known as the most relevant course within the industry, with the objective of being able to provide the opportunity to bring together the heads and senior executives of three different industries; communication, agencies, and brands.

This year’s congress will be held on September 21st and 22nd at Expo Santa Fe, CDMX and is expected to have the presence of more than a thousand participants from all over the continent, so they can interact and create new connections. They have chosen more than 80 leaders in Digital Marketing in Mexico and Latin America to participate and share some of their strategies and campaigns that have led them to be the best. Among them from Twitter, Almudena Blanco, Head of Agencies, Lorena Villareal, Director of Corporate Communications at Danone, Paola Fontanelli, Global Director of Media Relations at Pfizer, Luis Martínez, Sr. Director of Marketing at NFL, Juan Pablo Zurita, Bruno Cicero, Video Master Leader at Google, among many others.

Important topics related to trends that will mark consumer behavior, digital marketing, and social media strategies, marketing technology trends in 2023, as well as topics on how to take your brand to the metaverse, the importance of good communication with purpose and advertising, eCommerce and many more will be discussed.

Grupo Anderson’s is at the forefront of Digital Marketing


Also in attendance will be Carlos Castro, Marketing Director of Grupo Anderson’s, Mexico’s leading restaurant consortium, who will talk about how to stay up to date with emerging digital marketing trendsto take your marketing efforts to the next level and accelerate new projects by gaining a wide range of knowledge.

 Don’t miss the opportunity to attend this year’s Merca2.0 conference, which will help you identify and establish our digital marketing tools.