On November 19, Grupo Anderson’s will once again take part in the National Digital Marketing Congress, organized by Merca 2.0, reaffirming its position as one of the leading companies in innovation and strategy within the gastronomic and hospitality sectors in Mexico and Latin America.
As it does every year, this important event brings together the foremost voices in digital marketing, creating a space where ideas, talent, and innovation connect to continue transforming the industry.
Carlos Castro, Marketing Director of Grupo Anderson’s, Among Featured Speakers
In the 2025 edition, Carlos Castro, Marketing Director of Grupo Anderson’s, will be part of the panel of speakers sharing their perspectives on the evolution of marketing in the digital era.
With extensive experience leading strategies for iconic brands such as Harry’s, Ilios, Porfirio’s, La Vicenta, and Señor Frog’s, he—together with the entire marketing team—has positioned Grupo Anderson’s as a benchmark in experiential branding, gastronomic innovation, and emotional marketing.
His participation will offer a fresh perspective on how hospitality experiences can become powerful tools for loyalty and differentiation in an increasingly competitive market.
The Congress Driving Digital Marketing in Latin America
The 2025 National Digital Marketing Congress is recognized as the most important event of the year for professionals in marketing, communication, and digital business.
It will bring together more than 2,500 attendees, 120 speakers, and three simultaneous stages dedicated to artificial intelligence, digital strategy, and business transformation.
Over the course of two days, participants will be able to build their own agenda through the official app, attend conferences, panels, and networking sessions, and connect with leaders from global brands such as NFL, Google, TikTok, Hugo Boss, Bimbo, and Stanley.
Innovation, Talent, and Vision: The Pillars of Grupo Anderson’s
Grupo Anderson’s presence at the National Digital Marketing Congress reflects its ongoing commitment to innovation, learning, and the evolution of modern marketing.
With more than 60 years of history and an international footprint, the group has successfully adapted to digital trends without losing its essence: creating memorable experiences that connect emotions with gastronomy.
A Must-Attend Event for the Marketing World
November 19 will be a key date for those passionate about marketing, creativity, and strategy.
Grupo Anderson’s and its Marketing Director, Carlos Castro, invite everyone to be part of this experience where ideas turn into action and inspiration transforms into results.