In a world where audiences demand more than just products and services, emotional connection has become a brand’s greatest asset. It is within this context that Marcas Que Enamoran® was created and continues to grow—an international award that recognizes companies that inspire, transform, and leave a lasting impact.
Based in Madrid, this distinction has become one of the most influential Spanish-speaking platforms for showcasing purpose-driven marketing. In 2025, it celebrates its fourth edition under the theme:
“Leading Sustainable Change.”
What Are the Marcas Que Enamoran Awards?
Organized by the International Marketing and Communication Agency Marcas Que Enamoran®, these awards were created to highlight brands, startups, institutions, and individuals that not only deliver quality or innovation, but also generate a positive and genuine impact on their communities.
More than an industry recognition, it is a movement that promotes a new way of approaching marketing—one rooted in purpose, consistency, sustainability, and emotional connection with people.
An Award with Global Impact
The 4th Edition 2025 brings together:
- More than 200 participating brands
- 40 awards presented
- Brands from 9 countries: Spain, Mexico, Argentina, Peru, Colombia, Honduras, Costa Rica, Ecuador, and Puerto Rico
- Over 16 million people reached through media, social networks, and digital platforms
This year, the awards ceremony will take place on October 24 in Madrid, with a live streaming broadcast to connect professionals from around the world.
What Do the Categories Recognize?
The Marcas Que Enamoran Awards are divided into several categories that reflect the core pillars of modern marketing.
Each category seeks to highlight organizations that lead with values, build from empathy, and understand that winning people over is not a strategy, but the natural result of doing things right.
Grupo Anderson’s: A Mexican Brand That Inspires Loyalty
Among the brands nominated this year, Grupo Anderson’s stands out for its solid international expansion and its focus on creating memorable experiences through gastronomy and hospitality.
In 2025, Grupo Anderson’s has received four nominations in the following categories:
- Innovation
- Employer Branding
- Specialized Services
- Tourism and Hospitality
Through concepts such as Harry’s, Porfirio’s, Ilios, La Vicenta, Fred’s, Nicoletta, and Bodega Argentina, we have shown that it is possible to build a brand that inspires loyalty through operational excellence, care for our people, and an authentic narrative that connects with millions of guests each year.
A Community of Brands That Inspire
Marcas Que Enamoran does more than recognize excellence—it builds community, encourages collective learning, and creates spaces to rethink the role of brands in the world.
At a time when trust, empathy, and sustainability are the new differentiators, initiatives like this are essential to honoring those willing to lead change.
Because brands that inspire loyalty are not imposed—they are felt, remembered, and chosen.
And along that path, Grupo Anderson’s is already part of the story.