Marketing and communication are constantly evolving. With that vision in mind, Grupo Anderson’s took part in We Are Young 2026, the 20th International Marketing Forum, an event that brought together leaders and specialists to discuss creativity, strategy, content, and the digital industry.

The congress became a space for sharing ideas, trends, and new perspectives on the future of brands and their connection with audiences.

Carlos Castro, Marketing Director of Grupo Anderson’s, Participates as a Speaker

As part of the congress program, Carlos Castro, Marketing Director of Grupo Anderson’s, participated as a speaker during a session focused on innovation, communication, and brand vision.

Grupo Anderson’s participation in We Are Young represents an opportunity to share perspectives on experience building, brand positioning, and brand evolution within an industry increasingly connected to the digital environment.

Today, brands seek to go beyond traditional advertising. Experience, content, and visual identity are all part of strategies that create connections with different generations and lifestyles.

A Vision Focused on Constant Evolution

Grupo Anderson’s continues to develop strategies focused on creativity, positioning, and experience-building both inside and outside its restaurants.

Being part of events like We Are Young allows for the exchange of ideas, connection with new perspectives, and the continued development of projects aligned with current marketing and communication trends.