Grupo Anderson’s Stands Out at AMAPRO 2026 with Four Awards for Creativity and Innovation
Creativity, innovation, and purpose-driven experiences earned Grupo Anderson’s four awards at the AMAPRO Festival 2026, one of the most important gatherings of the promotional marketing industry in Mexico.
Held on October 29 at the Club de Banqueros in Mexico City, the festival brought together major brands such as Coca-Cola, Netflix, KFC, Bachoco, and Farmacias Similares, recognizing the ideas that are transforming the way brands connect with their audiences.
Four Awards That Recognize Grupo Anderson’s Innovation
The company stood out with three projects that reflect its commitment to technology, brand experiences, and social responsibility.
Gold in Digital Innovation: Concierge App
Concierge App received the Gold Award in the Website and App Development category, recognizing a proposal that brings together technology and innovation.
Silver in Brand Experiences: El Refugio
The Grupo Anderson’s Golf Tournament and El Refugio earned the Silver Award in Brand Experience Event, Mass Consumption and General Public, highlighting the value of creating memorable encounters.
Two Awards for “Toda historia merece un lugar en la mesa”
The campaign, whose name means “Every story deserves a place at the table,” received Gold in Social Marketing Event and Bronze in Social Responsibility, becoming one of the company’s most recognized projects of this edition.
The initiative was led by Carlos Castro, Marketing Director, and Alejandra Espinosa, Marketing Manager, with production by Carlos Montoya, David Quiñonez, and Bryan Rodríguez, and the special participation of chef Jorge Boneta and chef Alejandra Castillo.
AMAPRO 2026: A Benchmark for Marketing in Mexico
Organized by the Mexican Association of Promotion Agencies (AMAPRO), the festival honors campaigns for their creativity, strategy, and impact, driving the evolution of marketing in Mexico.
The ceremony was attended by Sharahí Zamudio, President of AMAPRO, and Arnoldo Urquides, VP of Marketing and Expansion. Carlos Castro attended on behalf of Grupo Anderson’s.
With these four awards, Grupo Anderson’s strengthens its presence in the Mexican marketing industry, showing that innovation and creativity are also part of how it creates experiences that go beyond gastronomy.
