The Power of Authentic Connection: Premios Marcas Que Enamoran 2025

In a world saturated with messages, what truly lasts is not what is said, but how it makes people feel. The brands that understand this do more than sell products or services: they build relationships, earn trust and create memorable experiences from a genuine purpose. That is exactly the spirit behind the Marcas que Enamoran® International Awards, which celebrate their fourth edition on October 24, 2025 in Madrid, Spain.

Under the theme “Leading Sustainable Change,” these awards, organized by the international marketing and communications agency Marcas que Enamoran®, bring together companies, startups and institutions that have shown an authentic connection with their audiences, aligning their strategies with the Sustainable Development Goals (SDGs). More than 200 brands from 9 countries will compete in this program, which recognizes emotional branding, innovation and communication with impact.

When Connecting Matters More Than Impressing

This edition features major international brands such as Milka, Natura, Renault Group and Palladium Hotel Group, companies that understand that a brand’s true value lies in how it improves people’s lives. Brands that don’t just communicate, but listen, care and transform.

This new marketing paradigm is no longer only about hitting business targets, but about building communities, inspiring trust and acting with consistency. Today more than ever, authenticity is a brand asset.

Grupo Anderson’s: Hospitality with Soul

In this international setting, Grupo Anderson’s proudly represents Mexico with four nominations in key categories:

• Innovation
• Employer Brand
• Specialized Services
• Tourism and Hospitality

From the very beginning, Grupo Anderson’s has chosen a different way of relating to everyone who walks through its doors. We don’t talk about “customers”; we talk about guests. Because every experience matters and every interaction counts. And everything we do, from creating restaurant concepts like Porfirio’s, Harry’s, Ilios, La Vicenta and Señor Frog’s to our communication campaigns, comes from that conviction: putting the guest at the center.

Internal culture is also an essential part of this strategy. We believe a great guest experience starts with a positive workplace, where people feel valued, heard and motivated to grow. That holistic vision is what now has us recognized at a global awards program that values not only what you do, but why you do it.

Leading with Purpose

Being nominated at an awards program that promotes positive change, social commitment and sustainability is more than recognition: it is an opportunity to show that hospitality can also inspire, transform and lead.

Because when a brand connects authentically, when the experience is honest and when the purpose is bigger than the transaction, the result is measured not only in numbers but in lasting relationships and real impact.

Grupo Anderson’s is competing, yes. But above all, it represents a human way of understanding marketing. Because in the end, what wins hearts is not a campaign: it is the consistency of a brand that, with every decision, shows that hospitality can also inspire the world.