Grupo Anderson’s Among the Best in Latin America at the LATAM Awards 2025
In the digital world, standing out is no accident. For the fourth year in a row, Grupo Anderson’s has been nominated at the LATAM Awards, organized by Interlat Digital, one of the most influential institutions in the development of digital culture in the Spanish-speaking world.
Since 2006, Interlat has been dedicated to training, connecting and showcasing the talent that is transforming Latin America through innovation, marketing and technology. The LatamDigital Awards, with more than a decade of history, are where the best of the region’s digital ecosystem is recognized.
In 2025, Grupo Anderson’s is once again among the finalists, sharing the shortlist with high-impact companies such as Samsung, Rappi, Grupo Xcaret, Universidad Anáhuac, Claro Video and Coca-Cola, among many others.
Competing with the Big Players
What makes this nomination even more meaningful is that Grupo Anderson’s does not come from the tech, financial or education world, but from hospitality, a sector where few manage to stand out in marketing and digital transformation at this scale.
And yet, year after year, brands such as:
- Porfirio’s, with its unique way of reinterpreting Mexican tradition,
- Harry’s, which brings the luxury experience into the digital world,
- Ilios, with campaigns that capture the mystique of the Mediterranean,
- BAK’, a young brand that is already setting trends,
- La Vicenta, disruptive, sarcastic and 100% viral,
- and Fred’s, the soul of coastal flavor,
have been recognized as benchmarks in creativity, digital strategy, branding and connecting with their audiences.
We’re Not Just Nominated… We’re Setting the Standard
This fourth consecutive nomination confirms that it is no coincidence, but a culture of continuous innovation. Grupo Anderson’s has positioned itself as one of the few restaurant companies that competes head to head with global corporations investing millions in technology, development and media.
Standing alongside the giants reflects the talent behind the work: design, marketing, content, public relations and strategy teams who work every day with the same vision: taking the experience of our brands beyond the restaurant and into the digital world.
A Clear Message: Latin America Sees and Recognizes Work Done Well
The nomination at the LatamDigital by Interlat Awards 2025 does more than recognize Grupo Anderson’s as a strong brand. It positions us as an example of how hospitality can also innovate, grow and lead in the digital space.
This recognition is more than a point of pride. It is a clear sign that when you work with strategy, passion and creativity, you can compete with the biggest names.
Grupo Anderson’s: where every brand tells a story… in the digital world, too.
