What Are the LATAM Awards by Interlat and Why Do They Matter So Much in Latin America?
Today, brands no longer compete only by offering quality products or services, but by standing out in a constantly evolving digital landscape. In this context, the LATAM Awards by Interlat have become one of the top honors for companies leading digital transformation in Latin America.
Interlat: A Benchmark in Digital Innovation and Training
Organized by Interlat, a company specializing in executive training, strategic consulting and digital transformation for businesses in Latin America, these awards recognize organizations that achieve outstanding results across different digital disciplines: from content marketing and social media to technology transformation, ecommerce, internal innovation and organizational culture.
With more than 10 years of experience driving digital knowledge in the region, Interlat has become a strategic ally for thousands of companies, universities and professionals looking to scale their capabilities in an increasingly competitive market. The LATAM Awards reflect this mission: to highlight the best and build community among those changing the rules of the digital game.
Why Are the LATAM Awards by Interlat So Important?
These awards don’t just focus on surface-level metrics. Participating companies are evaluated by an international jury that considers key elements such as:
- Measurable impact
- Strategic creativity
- Applied innovation
- Reach and engagement
- Efficient execution
- Real digital transformation
Grupo Anderson’s: A Standout Presence at the 2025 LATAM Awards
In the 2025 edition, Grupo Anderson’s has been nominated in nine categories, an achievement that reaffirms its leadership as one of the business groups most committed to digital innovation in the hospitality industry.
This nomination is no accident: it reflects a solid strategy, a corporate culture focused on continuous improvement and a multidisciplinary team that understands digital success can’t be improvised. From the way campaigns are created to the use of technology tools to understand and connect with audiences, Grupo Anderson’s has built a consistent, effective and recognized digital presence.
A Mexican Group Among Latin America’s Digital Elite
Over the years, brands like Coca-Cola, Grupo Xcaret, Claro Video, Universidad Anáhuac, Rappi, Mercado Libre, Samsung and BBVA have been recognized for their digital excellence. Being part of this list positions any company as a regional benchmark, validated by industry leaders, and shows that Mexican brands have the talent, vision and capacity to compete on equal footing with international giants.
What’s more, by being nominated for the fourth year in a row, the group shows that its digital evolution isn’t a passing trend but a conviction rooted in its corporate DNA.
Recognition That Drives Growth
The LATAM Awards by Interlat don’t just celebrate past achievements; they push companies to keep raising their standards. For Grupo Anderson’s, this year’s nine nominations are also a responsibility: to keep innovating, elevating the digital experience and investing in the talent that makes every step forward possible.
Grupo Anderson’s is moving firmly forward in Latin America’s digital ecosystem. Its participation in the 2025 LATAM Awards confirms its position as one of the most innovative business groups in the region.
