Grupo Anderson’s adds a new recognition to its work in marketing and experience-driven projects by becoming part of the AMAPRO Awards 2026 nominees. This year, the company is competing in 6 categories with three projects: El Refugio, App Concierge, and Brownidos.
This nomination highlights the work behind each project, including strategy, creativity, production, execution, and the coordination of different teams. Together, these elements help turn an initial idea into a real and measurable experience.
What Are the AMAPRO Awards?
The AMAPRO Festival is one of the leading events for the promotional marketing industry in Mexico and Latin America. It brings together agencies, brands, specialists, and communication professionals to recognize outstanding projects for their creativity, strategy, execution, innovation, and results.
The 2026 edition includes categories related to consumer engagement, events and networking, technology and digitalization, social marketing, and human capital. In addition, the festival includes special recognitions within the industry.
Rather than focusing on an isolated piece, AMAPRO looks at how a strategy can become a relevant and measurable execution. For this reason, the awards recognize the complete process behind each project.
The Projects Representing Grupo Anderson’s
Grupo Anderson’s participation in AMAPRO 2026 includes three projects. Each one reflects a different way of connecting strategy, creativity, and experience.
El Refugio is one of the larger-scale initiatives developed by Grupo Anderson’s. Created as the closing event for the company’s 5th Golf Tournament, it brought together gastronomy, entertainment, music, and brand experiences. As a result, the event extended the relationship with attendees beyond the sporting competition.
Meanwhile, Brownidos was created through an inclusion and creative participation initiative involving children with and without disabilities. The project gave them the opportunity to bring their ideas to life through a real product. In this way, a collaborative experience became a campaign with a presence across different Grupo Anderson’s restaurants.
App Concierge, on the other hand, represents the company’s approach to innovation and the integration of digital tools into the brand experience. The project expands user touchpoints while creating new ways to interact with the brand.
Together, these three projects compete in 6 categories. This participation reflects the range of initiatives Grupo Anderson’s develops across marketing, technology, and experiences.
The Work Behind Each Project
Reaching a nomination of this kind involves much more than having a good idea. Every initiative requires coordination between creative, marketing, production, operations, communication, and restaurant teams.
This collaboration makes it possible to develop projects with a clear strategy while maintaining strong execution. From producing a large-scale event to transforming a social initiative into a campaign across restaurants, every result depends on teams working together throughout each stage of the process.
In addition, this coordinated approach allows each project to maintain its purpose from the initial concept to its final execution.
On the Road to the AMAPRO Awards 2026
The AMAPRO Festival 2026 awards ceremony will take place on October 29 in Mexico City. The event will bring together agencies, brands, and industry leaders to recognize some of the most outstanding promotional marketing projects in Mexico and Latin America.
For Grupo Anderson’s, being part of this edition represents an opportunity to showcase projects developed from different perspectives and present them to leading figures in the industry.
The nomination is also an opportunity to recognize all the people, teams, partners, and participants who made each initiative possible. The final results will be announced during the gala. However, reaching this stage already highlights the value of ideas supported by strategy, collaboration, and the ability to turn concepts into reality.
Finally, to learn more about Grupo Anderson’s, its projects, and latest updates, visit the official Grupo Anderson’s website or follow the brand on Instagram.