Grupo Anderson’s Wins 3 Awards at Marketing Awards in Colombia
On June 23, Bogotá, Colombia, hosted the prestigious gala of the “#LatamDigital Interlat Marketing Awards,” a major event for digital marketing in Latin America. On a night full of excitement and recognition, Grupo Anderson’s took home three awards, strengthening its position as a benchmark in the restaurant industry.
These awards recognize not only excellence and quality in customer service, but also the ability to adapt and grow in an ever-changing digital world. We proudly won three awards in different categories, reinforcing our reputation as an innovative company and a leader in the industry.
The first award of the night was “Best Digital Shopping Experience.” Through our brand H Roof, one of the most exclusive nightclubs in Mexico, we reinvented the purchase experience in digital tourism. We created an automated, attractive and intuitive virtual reservation system using a QR code. With this system, advance reservations grew by seven hundred percent and our walk-in entries by two hundred ninety-seven, representing a sales increase of two hundred fifty thousand dollars per month.
The second award of the night was for “Best Omnichannel Strategy.”
We ran a successful crowdfunding campaign for La Vicenta through the Play Business platform, with the goal of turning our guests into loyal partners. The 360 campaign brought together every digital channel, from influencer marketing, pop-up QR menus, social media and email to billboards on the country’s main avenues and interviews in mass media, reaching more than eight million people.
Finally, the third award was “Best Omnichannel Customer Service.” We launched an augmented reality strategy on Fifth Avenue in Playa del Carmen, backed by a social media campaign about our augmented reality spots, which, once scanned, give tourists different prizes through QR codes on dynamic landing pages.
This brought customers to visit us and show their QR code to claim their prize, allowing us to complete the web conversion of the campaigns and measure the true impact of our ads.
The awards gala was also attended by leading executives and professionals from Mexico and Latin America, who witnessed this well-deserved recognition of Grupo Anderson’s. Renowned companies such as Pangea Digital, Grupos Argos, Rappi Turbo and Grupo IUSA, among others, shared the stage with the award-winning company. The gathering was not only a celebration of individual achievements, but also a space for networking and shared learning among industry leaders.
The night of June 23 will go down in history as a date full of success and recognition. The three awards won at the “#LatamDigital Interlat Marketing Awards” highlight our commitment to excellence, quality and service.
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